Art Business, Marketing, and Strategy Coaching
Six week program
If you are serious about your art career, I will help you transition from where you are to where you want to be. I will help you get clarity on the value your art brings your collectors and teach you how to properly position your work to attract your ideal clients. Together we will formulate your success strategy. I will guide you through the process and provide you with the necessary resources saving you years of costly trial and error.
Art Business, Marketing, and Strategy coaching offers consultation specific to your artwork and your career objectives along with guidance and hands-on implementation time for maximum results. Coaching provides continuation, guidance, and the opportunity to address follow up questions as they will inevitably come up.
Sign up for the next six-week program and get weekly targeted consultation, templates, checklists, exercises, and detailed resources. Six week Art Business, Marketing, and Strategy coaching is available from the comfort of your home, for small groups over Google Hangouts. Detailed instructions on how to sign up will be emailed to you ahead of our first session. Signing up will also enroll you in a private Facebook group offering peer support.
How to get clarity on your art unique value proposition, identify your ideal clients, and position your artwork. This session includes individualized consultation, workbook exercises and homework which we will review in our next session.
Sessions 2 and 3:
Website critique and optimization including Search Engine Optimization (SEOs). Is your website easy to find? Does it attract your target audience? Does it generate leads and/or sales? Are you happy with it? If you do not yet have a website I will cover in detail what you should be looking for in your new site so that you can avoid costly re-dos. These sessions include one-on-one review and recommendations as well as a checklist and a list of resources. Homework from this session will be reviewed in our next session.
How to become press friendly and generate buzz online and off line. I will guide you througth the writing of your first press release and share the many ways in which you can create free publicity. Social media emphasis is on Facebook, LinkedIn and Pinterest. This session includes individualized consultation, templates, and a list of resources.
Strategies for growing your business. In this session we will discuss ways to secure shows and how to get the most out of every show you do. We will also review and address your pricing. I will guide you through successfully self publishing your art; broadening your price range and audience base.
Adding sales channels: Teaming up with art consultants, working with publishers and art leasing. Each of these sales channels will be explained in detail. You will learn the benchmarks and the going rates: Terms, duration, %s and more to easily identify and confidently sign legitimate agreements. You will receive a copy of my book: Getting Your Art into Corporate Collections: Why it pays How to do it Who to contact which is the definitive resource to connecting and successfully selling your art through art consultants. The book includes a comprehensive list of key industry contacts.
Small group, face-to-face, semi-private, sessions are scheduled weekly. Sign up now for my next coaching class! A mutually convenient time will be set among participants.